President’s Message

Welcome!

When the Santa Clara County Association of REALTORS® was founded in 1896, it was the first trade group in California. We have been a leader ever since. Numerous SCCAOR members have led the California Association of REALTORS® and the National Association of REALTORS®. Our rich tradition of leadership is more relevant than ever in today’s economy.

I picked “A Championship Season” as our theme for 2010, because together we will deliver a year of inspiration and victory to our members, our industry and our community.

Short sales and foreclosures are still obstacles to full recovery. Proposed regulation and legislation threatens to make it harder to buy and sell a home. On the bright side, low home prices and interest rates are pushing affordability rates to historical highs and fueling strong demand.

During this time of challenge and promise, how do we lead our industry and our community on a path to “A Championship Season”? It takes a clear Mission, a well thought Plan, and a Team that will execute the Plan in the face of all obstacles.

We have it all – a Mission that’s published in our publications and emblazoned in our hearts, a Strategic Plan that’s visionary, and a passionate, talented Team made up of our Board of Directors, volunteers, staff, and members.

We have three goals in 2010:

• Deeper roots within five communities: our members, the media, government, business, the public;
• Broader involvement from members;
• Higher level of REALTOR® professionalism.

I am excited about taking on this year’s challenges. This is our opportunity to reaffirm our leadership, by becoming the trusted source and by promoting REALTOR® values.  With support from you, SCCAOR members, fellow REALTOR® Associations and community leaders, we will have “A Championship Season”.

Karl Lee

2010  President
Santa Clara County Association of REALTORS®