• Value of Working With a REALTOR®

    Resource guide for members: Use the links below to fine tune your unique value proposition

Reasons to Use a Realtor®

Many consumers aren’t aware of the hundreds of tasks full-service REALTORS® perform for home sellers and buyers, or the value they bring to the real estate transaction.

Things Realtors® Do to Earn Their Keep

For every hour an agent spends in your presence, he or she will spend an average of nine hours out of eyesight working on your behalf.

The Top 10 Reasons to Hire a Real Estate Agent

With so much information readily available online, clients sometimes ask, “Why should we hire a real estate agent?”

Never Buy or Sell a Home Without an Agent

Oh, dear home buyer (or seller!)—we know you can do it on your own. But you really, really shouldn’t.

Using A REALTOR® To Sell Your Home

All real estate professionals are not created equal.

Why Use a Realtor® When Selling Your Home

A Realtor® can help at every stage, from setting a price to marketing the property to closing the sale.

Brokers and agents need to reposition their value proposition to consumers. They should emphasize their role as local experts, with intimate, street-by-street knowledge of the neighborhoods they serve. High-service brokers and agents should also highlight the additional array of services they offer, including pricing strategy, counseling, negotiation and transaction management.

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